DREAMORE, GROW MORE: Good Times Ahead

Welcome founders, investors, and startup leaders!

Dreamore is a place for “commerce, community, and creativity” here online and also THE REAL THING at our coworking location in Los Angeles

We’re excited for the FED’s announcement, finally dropping interest rates after FOUR YEARS, with a half point instead of the usual quarter point.

How will that affect our startup ecosystem, funding & hiring?

Scroll down for more data + opinions.

Table of Contents

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Mahalo to all the founders, investors, and startup leaders who came to our Aloha event on September 15. We ate delicious food, swam in a warm pool, and enjoyed a beautiful dance performance from three Pacific Islands: Tahiti, Hawaii, and New Zealand.

Our next event on October 20th is back at our 10 acre Topanga location, wrapping up LA Tech Week with a Hike & Picnic & Sunset. RSVP here

For a full list of LA Tech Week events October 13-20 click here 

FREE COWORKING ALL SEPTEMBER, weekdays 9am - 6pm, Studio City: Confirm here 

Other Local Events;  is your event missing? Shoot us a message!

• Limitless Flow Breathwork - zoom or IRL every Saturday We cannot belabor how impactful this one hour session is, for healing and productivity. Just Do It.

• LA TECH MIXER - 9/26, Santa Monica

• DTLA Tech Happy Hour - 10/4

• Growth Hacking Insider Conference - 10/8, Hosted by Expert Dojo

• Dreamore LA Tech Week Hike and Picnic - 10/20, Topanga Canyon

• UCLA Innovation Showcase - 10/24 Virtual or IRL Venice

 📚 Learn More

The Federal Reserve's decision to cut this month was influenced by weaker data from the labor market, with a disappointing July jobs report followed by a Labor Department data revision that showed the U.S. added 818,000 fewer jobs in the 12 months ended March 2024 than originally reported.

To be sure, the job market is far from the supercharged hiring during the pandemic, when employers sought to add workers while also struggling with labor market shortages, which caused wages to spike. But Powell noted that the current unemployment rate of 4.2% is historically low, and that while hiring is moderating, the labor market remains fairly solid. CBS News

Many investors say that this latest cut isn’t likely to have an immediate effect on the venture market, but that over months lower interest rates could improve access to capital for startups and spur more initial public offerings (which has been in the doldrums for the better part of two years). Wall Street Journal

Happy days might not QUITE be here again, but at least we’re seeing more positivity and activity than we have all summer.

If you’re a startup hiring or planning for hiring next year, please contact us for an even deeper dive into how this affects the job economy, compensation, and accessible talent.

Or if you’ve been a frustrated jobseeker, be encouraged that this latest announcement IS a step in the right direction.

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Jason Ciment of Get Visible Helps Startups Be Seen in the Digital World

Describe your business? Get Visible is a 20-year, agile website development and digital marketing agency that looks very different than its competitors. Its client retention rates average more than 5 years. And as much as its name Get Visible describes the Internet visibility it delivers to its clients, the brand name also speaks to the visibility it shares with clients on what is being done to promote their brands online.

Why’d you launch your startup? I started as a CPA, went to law school, then launched an e-commerce business in the 90s, learning search rankings and advertising on my own. In 2003, I acquired the e-commerce software company www.adrecom.net that was supporting my business. In 2005, I partnered with a former employee (Pay-Per-Click expert) to launch Get Visible because we saw how challenging digital marketing could be for businesses. We simplified the process original focusing on SEO and have since evolved into a full-service agency. We help clients “Be Seen, Be Chosen.”

What drives you every day to be successful? It’s a mix of solving puzzles and empowering clients. I love helping “Davids” to beat “Goliaths". We say that our agency is priced like the Toyota Avalon—offering all the power and support of the Lexus without the extra features you just don’t need. We involve clients directly with our team, avoiding unnecessary layers that add to expenses and slow down progress.

What should startups consider when hiring a marketing agency? Two key things: transparency and a roadmap. You need an agency that takes responsibility and gives you a clear plan, so you can see where to jump in and save costs. Without transparency, you risk extra expenses and delays. Also, find an agency that has a track record of delivering on time and that’s accountable and willing to work collaboratively with you.

What are some key marketing strategies for sustainable growth? The number one focus should be getting in front of an audience that sees your startup as the solution to their problem. Position yourself as an industry authority on LinkedIn and TikTok; and promote testimonials for trust. People are looking for authenticity, so the more you can present yourself as the go-to expert, the more you can turn followers into advocates.

What’s a piece of marketing advice every startup should know? I recommend reading Robert Cialdini’s Influence: The Psychology of Persuasion. Understanding how people perceive messages is crucial. Also, know what your competition is doing and make sure there’s a market willing to pay for your product. Lastly, understand the 10-page pitch deck from Guy.

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Sorry future AI overlords, humans still humor better.

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Your Dream Team,

Annemarie, Lydia and Davina

dreamore.io